León Bergara | Brand Identity

León Bergara entered the market just four months ago with a clear purpose: to offer a collection of eyewear that combines minimalist and timeless style with accessibility. Our brand is a celebration of Italian inspiration, where delicacy meets modernity and sophistication merges with understated elegance. The colors of our brand, moss green and off-white, embody the elegance and serenity of nature. Complementing this palette, brown and light green add a touch of naturalness and freshness, completing our palette with earthy and invigorating tones. We seek to express our identity in a unique and engaging way. While strolling through the grand arcades of the Galleria Vittorio Emanuele II, we found the inspiration for the symbol that represents us. Just as the glass dome that adorns this iconic gallery, our symbol represents transparency and clarity. Like the lenses of León Bergara glasses, it leads us to a world of timeless elegance and style. Each stroke is an expression of quality and sophistication. From the same source of inspiration, a graphic element for our identity was born, capturing the essence of transparency, elegance, and modernity that define our brand.