May 2024 | Consumer | FlutterFlow | Supabase | UX/UI design

CRW is a start-up building an innovative group connection app focused on bringing ‘CRWs’ - like-minded groups - together, through shared experiences. We believe that the narrow focus on individuals prevalent in other dating apps, narrows the choices and simply makes dating harder.

The main focus of the app is creating relationships. But there’s much more to it - how to design an app that would make relationships and communication between groups (CRWs) simple and intuitive? The UX/UI process required a lot of research and user understanding in order to design an app that would make building friendships and romantic connection easy for its users.

DISCOVER: User research, analysis of good practices and competitors.

USER FLOWS: Deep diving into the app structure, its features, and usability.

WIREFRAMES: Early-stage visual representations of a product’s layout.

UI DESIGN: We kept the app simple as the main focus is on natural sounds.

DESIGN SYSTEM: A comprehensive set of guidelines that encompasses a collection of reusable design elements.

SWITCH BETWEEN SOCIAL AND DATING MODE

At any time, you can hold down the logo button in the center of the navigation bar to switch between modes. Whether you want to make new friends or go out for a romantic evening, the choice is yours!

JOIN CRWS

Join Social or Dating Crws with a simple swipe, in order to meet like-minded people with similar interests. Become a part of a community, join the chat and attend events.

MAKE PLANS WITHIN CRW CHAT AND CONNECT WITH OTHER CRWS

Every CRW has its own chat, so it is easier for the members to catch up and meet!

Dating mode allows CRWs to connect with other CRWs to get together and meet up. Create meaningful romantic relationships through the power of group dating.

As client’s goal from the beginning was to scale the application for users all around the globe, we had to find a flexible and scalable backend that would support the growth. Supabase was a no-brainer, as it allowed us to build the backend quickly, while offering great scalability and security. Supabase’s slogan is “Build in a weekend. Scale to millions.” and the product is not far from the statement.

Group chat created with Supabase realtime feature.

Phone OTP during authentication with Twillio Verify.

Transactional SMS notifications with Twillio integration.

Flexible database design to support easy data management and future requirements.

Row-level security for secure database access.

As we follow a pixel-perfect development approach, we had to go with a frontend that on one hand would not block our creativity, and on the other hand still allow us to build the app quickly. FlutterFlow was a great combination of both worlds. Easy integration with Supabase was just a plus.