AI Jack: Brand Identity System for a 270K+ Subscriber AI Creator by Ognjen MilutinovicAI Jack: Brand Identity System for a 270K+ Subscriber AI Creator by Ognjen Milutinovic

AI Jack: Brand Identity System for a 270K+ Subscriber AI Creator

Ognjen Milutinovic

Brand Identity Designer

Graphic Designer

Brand Guidelines

Brand Identity Design

Visual Identity

Education

I designed the full brand identity for AI Automations by Jack, the education brand and Skool community run by Jack Roberts for serious AI builders and operators.

Delivered: a logo system, a typography pairing (Switzer and Emillio), the color palette, YouTube channel art and thumbnail templates, and Skool community visuals.

AI Jack

The goal

A brand that feels premium, technical and credible, matching Jack's positioning as a serious AI educator rather than another hype-driven creator. The system flexes across long-form video, shorts, the community and product launches.