Datalumina Academy: Framer Site, 250K+ Subscriber AI Educator

Datalumina Academy is Dave Ebbelaar's education platform for GenAI training and freelance bootcamps for developers. The goal was a main academy page with subpages structured as brand verticals. Each vertical stands out through its own accent color, while the whole experience keeps one unified style.

The academy had to teach and sell at the same time. That meant balancing a professional, unified look with distinct branding for each program, and keeping visitors engaged long enough to enroll.

One design language across the main academy page and every subpage, with a unique accent color per vertical

High-converting landing pages, with key information easy to find and clear calls to action guiding visitors toward enrollment

Interaction work throughout: smooth transitions, responsive hover states and scroll effects that keep the experience immersive

Designed and developed in Framer.