Zero: Framer Redesign and SEO, #1 Fasting App, 600K+ Users

Zero is the world's most popular intermittent fasting app, with over 600,000 active users and more than 8 million completed fasts. Rated 4.8 to 4.9 stars across more than 445,000 reviews, it has been featured on The Joe Rogan Experience and in Men's Health, Fortune, Women's Health and Fast Company.

The redesign needed to show Zero's evolution from a simple fasting timer to a full health platform with AI-powered meal tracking, protein scoring and hydration monitoring.

The original site had four conversion problems:

Unclear value proposition: generic health messaging that didn't separate Zero from competitors

Weak call-to-action hierarchy: buried app download buttons and quiz CTAs with no urgency

Missing social proof: no prominent display of awards, media features or user numbers

Outdated visual language: a design that didn't reflect Zero's position as the category leader

I rebuilt zerolongevity.com in Framer with conversion as the north star:

Authority-first messaging. Leading with "Join the #1 Fasting & Protein App" establishes market leadership in the first line.

Visual credibility. App Store awards, Editor's Choice badges and "Featured in 20+ Countries" build trust above the fold.

A product-forward hero. Device mockups of the real app (Protein Score, fasting timer, meal logging) show the value straight away.

A bold design system. Deep red backgrounds with high-contrast white type match Zero's brand energy.

A short conversion path. Prominent App Store and Google Play buttons with "Download & Try for Free" messaging.

The site launched on time for the new year.

When a later AI-powered SEO audit surfaced technical findings, I handled the full sweep: structured data across Zero's hybrid Framer and WordPress stack, alt text, branded og:images and page titles. Validated at 0 errors and 0 warnings across six pages in Google's schema validator, without touching Zero's engineering team.