UI/UX Design for Mint's Liquidity Solution

Shaheer Malik

Verified

Completed work

Review

Brand Designer

Framer Designer

Framer Developer

Framer

FinTech & Payments

Case Study Outline Tailored to Mint’s Site

To build a compelling and comprehensive case study, here’s a structured approach aligned with the strengths of your site:

1. Project Overview

Objective: Enable SMEs to transform their invoice debt into immediate liquidity.

Core Value Proposition: Speed (seconds/tokens), automation, integration simplicity.

Your Role: Highlight your journey—research, UI/UX design, information architecture, motion design, and Framer implementation.

2. Problem Statement

SMEs often suffer from delayed payouts due to slow invoice processing.

Manual integration and valuation create bottlenecks.

There’s a need to make complex financial workflows feel intuitive and instant.

3. Research & Strategy

Target Users: CFOs, finance managers, business owners needing liquidity fast.

Messaging Strategy: Use "Mint" as a verb to drive the sense of action and speed.

Unique Naming: “Liquidity IQ™” gives a tech-focused credibility to the scoring.

4. UX & UI Execution

Hierarchical Clarity: Bold hero with concise benefits—quick comprehension.

Visual Minimalism: Clean, modern layouts that reinforce trust and speed.

Responsive Behavior: Ensure key elements adapt well across devices.

5. Framer Implementation

Component Structure: Hero section, process steps (Connect → Score & Price → Tokenize & Fund).

Interactions: Subtle animations to illustrate the flow of data → valuation → funding.

CMS or Not: If dynamic content exists, mention how it's handled; otherwise, highlight static optimization within Framer.

6. Technical Integration

Data Sync: NetSuite and CSV import—streamlined UX to reduce user effort.

Real-Time Scoring: Liquidity IQ™ suggests a backend logic; demonstrate UI reflection of that process.

Token & Fund Automation: Indicate how Framer portrays real-time updates (like loading states, confirmations).

7. Results & Impact

User Perception: The narrative of “cash within seconds” resonates—how have users responded?

Metrics (if available): Conversion rate from demo to sign, time-on-page interaction, bounce rate improvements, or onboarding speed.

Visual Comparison: If there was a previous UI, show before/after layouts to highlight clarity and message effectiveness.

8. Reflection & Next Steps

Challenges: Did the messaging need iterations? Any hesitation around fintech jargon?

Learning Points: What UI/UX decisions worked best (e.g., phrasing, layout ordering)?

Future Enhancements: Consider adding client testimonials, data visualizations, animated walkthroughs, or user onboarding aids.

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What the client had to say

Shaheer is a very professional guy! This isn't the first time I'm working with him, he's patient, calm and talent!

Oche A, Klarops AI

Aug 13, 2025, Client

Completed work

Posted Aug 21, 2025

Designed a UI/UX design and pitch deck concept for Mint to transform SME invoice debt into liquidity.

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Timeline

Jul 28, 2025 - Aug 13, 2025

Clients

Klarops AI