Built with Framer
UI/UX Design for Mint's Liquidity Solution
Shaheer Malik
Verified
Case Study Outline Tailored to Mint’s Site
To build a compelling and comprehensive case study, here’s a structured approach aligned with the strengths of your site:
1. Project Overview
Objective: Enable SMEs to transform their invoice debt into immediate liquidity.
Core Value Proposition: Speed (seconds/tokens), automation, integration simplicity.
Your Role: Highlight your journey—research, UI/UX design, information architecture, motion design, and Framer implementation.
2. Problem Statement
SMEs often suffer from delayed payouts due to slow invoice processing.
Manual integration and valuation create bottlenecks.
There’s a need to make complex financial workflows feel intuitive and instant.
3. Research & Strategy
Target Users: CFOs, finance managers, business owners needing liquidity fast.
Messaging Strategy: Use "Mint" as a verb to drive the sense of action and speed.
Unique Naming: “Liquidity IQ™” gives a tech-focused credibility to the scoring.
4. UX & UI Execution
Hierarchical Clarity: Bold hero with concise benefits—quick comprehension.
Visual Minimalism: Clean, modern layouts that reinforce trust and speed.
Responsive Behavior: Ensure key elements adapt well across devices.
5. Framer Implementation
Component Structure: Hero section, process steps (Connect → Score & Price → Tokenize & Fund).
Interactions: Subtle animations to illustrate the flow of data → valuation → funding.
CMS or Not: If dynamic content exists, mention how it's handled; otherwise, highlight static optimization within Framer.
6. Technical Integration
Data Sync: NetSuite and CSV import—streamlined UX to reduce user effort.
Real-Time Scoring: Liquidity IQ™ suggests a backend logic; demonstrate UI reflection of that process.
Token & Fund Automation: Indicate how Framer portrays real-time updates (like loading states, confirmations).
7. Results & Impact
User Perception: The narrative of “cash within seconds” resonates—how have users responded?
Metrics (if available): Conversion rate from demo to sign, time-on-page interaction, bounce rate improvements, or onboarding speed.
Visual Comparison: If there was a previous UI, show before/after layouts to highlight clarity and message effectiveness.
8. Reflection & Next Steps
Challenges: Did the messaging need iterations? Any hesitation around fintech jargon?
Learning Points: What UI/UX decisions worked best (e.g., phrasing, layout ordering)?
Future Enhancements: Consider adding client testimonials, data visualizations, animated walkthroughs, or user onboarding aids.
Like this project
What the client had to say
Shaheer is a very professional guy! This isn't the first time I'm working with him, he's patient, calm and talent!
Oche A, Klarops AI
Aug 13, 2025, Client
Posted Aug 21, 2025
Designed a UI/UX design and pitch deck concept for Mint to transform SME invoice debt into liquidity.
Likes
0
Views
5
Timeline
Jul 28, 2025 - Aug 13, 2025
Clients
Klarops AI
