HospitALL Visual Identity and Social Media Design

📌 Project Overview:

HospitALL is a modern telehealth service provider with a mission to make healthcare more accessible, especially during times when staying indoors is essential. This project involved developing a strong and consistent visual identity and social media design system that builds trust, enhances brand recognition, and communicates professionalism in digital healthcare.

🎯 Objective:

To create a cohesive brand and social media presence that reflects the values of safety, accessibility, and expert care — encouraging patients to seek medical consultation from the comfort of their homes.

🛠️ Scope of Work:

🧑‍🎨 Design Features:

Color Scheme: Predominantly blue for trust and calmness, with green highlights for care and growth.

Typography: Clear hierarchy with bold type for key messages (e.g., “Specialist now”), and lighter type for supporting text.

Imagery: High-contrast black-and-white portraits combined with color pop elements to create focus and emotional connection.

Mobile-first focus: Designs that highlight app usage, encouraging digital adoption.

📲 Outcome:

The campaign visually communicates the ease and safety of virtual consultations. It helped HospitALL:

Build a reliable digital identity

Improve patient engagement on social platforms

Drive appointment bookings via the highlighted contact numbers