Making a friendly face for travellers

Easing transitions to Korea, KHouse intends to connect travellers with safe and reviewed properties in Korea. Making the process as simple as possible as well as building up a community around this.

They wanted a simplistic logo mark that had strong ties to Korea (the flag in particular) whilst appealing to a market of young professionals who would need to have a lot of trust in the company.

I created a simple set of house icons taking inspiration from the trigrams of the Korean flag, this created a very flexible logo that could fill any space it occupied and also had the nice effect of portraying the message that there is a KHouse (or property) for everyone.