Easing transitions to Korea, KHouse intends to connect travellers with safe and reviewed properties in Korea. Making the process as simple as possible as well as building up a community around this.

They wanted a simplistic logo mark that had strong ties to Korea (the flag in particular) whilst appealing to a market of young professionals who would need to have a lot of trust in the company.

I created a simple set of house icons taking inspiration from the trigrams of the Korean flag, this created a very flexible logo that could fill any space it occupied and also had the nice effect of portraying the message that there is a KHouse (or property) for everyone.