The main point coming out of the brainstorming session was impact. I wanted to create a colour palette and logomark that stood out and shouted louder than the rest.

I introduced abstract and angular shapes to expand the brand as well as emphesise the striking change the world needs to make in regards to the environment. This contrasted nicely with my main typeface choice which felt modern and inviting with smooth geometric curves.

If you're interested in any work please reach out via DMs or email me at aani@conceptist.net