Branding and website design for the Berlin Spy Museum, renamed to Rätsel.

Decoding the identity.

I wanted to take inspiration from the classification, secrecy and encryption of espionage. Through this I created a playful identity that is appealing to both adults and children.

The logomark utilises the negative space of the letter 'R' to portray the 'hidden in plain sight' notion of being a spy.

If you're interested in any work please reach out via DMs or email me at aani@conceptist.net