Making the essentials matter most

Crux was a cyber-security company who focused on that "which is essential". They prided themselves in always following best practises and keeping up-to-date with industry standards.

My research led me to find the CIA's four essentials to cyber-security. Inspired by this I created a clean logo mark that represented a venn diagram of these four essentials, the overlaps in turn created an abstract 'X' symbol. Paired with a soothing and modern colour palette the final design defines Crux as the essential partner for all things security.