Developing trust from the ground up

ISBEL, a development consultancy group, needed a strong logo to display their wide range of expertise. Not only specialising in construction and development but also ground surveying, they quite literally support their clients from the ground up.

I wanted to bring this idea into the brand of ISBEL as well as creating a strong logomark that stands out. I used the visual of rising pillars to represent ISBEL's supportive process and a custom typeface was used to build a striking logotype that left a mark.