The main objective was to create a visual identity that reflected the lifestyle of a digital nomad, simply moving forward.

Tying into the minimal notions of the brand, I wanted to make the colours informative above decorative. The 3 colours, when used minimally allowed for the brand to clearly define article topics and site navigation whilst adding just enough flare to keep the brand engaging.

Creating this website was extremely fun, mixing beautiful product imagery with the minimal design style challenged me to focus on creating interest through other means. I used a unique layout to help guide users down the page whilst keep navigation clean and easily accessable from anywhere.

If you're interested in any work please reach out via DMs or email me at aani@conceptist.net