This project was a full-scale branding and e-commerce website transformation for Vetra, a modern, minimalist skincare brand. The goal was to craft a high-end, feminine visual identity that reflects the purity and sophistication of the brand’s products while delivering a seamless shopping experience.

Brand Identity Design: I helped shape the visual tone with a clean, elegant logo and a soft, neutral color palette. The typography choices reflect luxury and femininity—creating a sense of trust and aesthetic clarity.

Web Design (Webflow): I contributed to the UX/UI direction by helping design a conversion-focused website that feels both editorial and functional. Smooth scroll interactions and thoughtful layout hierarchies elevate the user experience.

Shopify Integration: The e-commerce platform was customized to match the branding while keeping the interface simple and intuitive for customers.

Tools Used: Figma, Webflow, Shopify, Adobe Creative Suite

This project reflects my ability to work across branding and web design, creating cohesive visuals that not only look beautiful but perform in a competitive digital landscape.