COLDHUG is a modern ice bath brand rooted in wellness, longevity, and cold therapy. This vibrant brand identity blends bold geometric typography with intuitive iconography—each letter of the logo doubles as a symbol, where "O" becomes an ice cube and "U" reflects various bath forms. The color palette uses calming cool tones like strong blue (#2955bc), light grayish yellow (#f1e2d3), and deep black-blue (#18181c), reinforcing the brand’s refreshing essence.

The visual system extends seamlessly into merchandise, signage, digital assets, and environmental graphics. From stylish caps and hoodies to sleek business cards and branded interior spaces, COLDHUG is designed to feel energetic, clean, and inviting. The brand's core messaging, "Stands for Longevity and Health" and "Embrace the Health," echoes across every touchpoint, amplifying its purpose-driven ethos.

COLDHUG is not just a brand—it’s a cold revolution for modern well-being.