Brian Bozarth hired me to overhaul Altabrio’s athlete-focused training platform. The existing dashboard was cluttered, color-blind, and impossible to scan. With a soft-launch target of December 1, we needed a cleaner hierarchy and a visual identity that felt as sharp as Strava but distinct to Altabrio.

Role: UX/UI Designer

Tools: Figma | Upwork

Timeline: 8-weeks (Web first, Mobile next)

Turn a data dump into an intuitive, high-energy dashboard.

Establish brand cohesion across web and mobile in under 20 days per milestone.

Hand dev-ready Figma files the team could ship without design debt.

Web app: complete dashboard restructure, fresh color palette, bold athletic typography, revised navigation.

Mobile app (iOS & Android): adaptive layouts, streamlined workout logging, dark-mode variant.

Component library and style guide for faster future cycles.

Continuous hand-off via incremental Figma links so devs could build while I designed.

Competitive teardown: Strava, TriDot, Garmin to benchmark hierarchy and chart styles.

Hierarchy first: heat-mapped the old layout, then re-stacked info by daily-use frequency.

Design system: Established a foundational design system for consistency and scalability and swapped muddy tones for a saturated triad and a bold sans serif, boosting readability at a glance.

Rapid iterations: Daily check-ins on Skype with the dev squad kept velocity high and questions minimal.

Web milestone shipped in the first 4 weeks; mobile designs wrapped 3 weeks later, both approved on first review.

Developers reported a 30 percent reduction in front-end rework thanks to the clean component library.

Early beta testers cited “way easier to navigate” and “finally feels like an athlete’s tool” in post-release surveys.

A tight deadline forces ruthless prioritization. By tackling hierarchy and color first, the rest of the UI snapped into place, and everyone noticed.