Matt tapped me to lead the web experience for Balanced8, the first supplement crafted to ease the eight most common GLP-1 side effects. With a Q4 launch looming, our site had to inspire trust, educate fast, and convert on day one.

Explain the science in plain language.

Showcase Premium Product Quality (packaging) and photo-real product renders.

Guide users smoothly from curiosity to checkout.

Prepared site map and draft low-fidelity wireframes for Home, Ingredients, Product, Science, and About pages.

Built high-fidelity mockups in Figma, aligned with the new brand style guide.

Collaborated with branding and packaging teams to keep visuals and copy seamless across bottle, box, and screen.

Trust first: Lead with third-party studies and transparent ingredient sourcing.

Conversion-oriented layout: Sticky “Add to Cart” and FAQ blocks placed where bounce risk peaked during test sessions.

Mobile priority: 70% of our target audience shops from phones, so every section was thumb-tested.

Designing for a health-conscious audience means balancing regulation, empathy, and clarity. Clear microcopy plus science-backed visuals wins trust faster than flashy effects.