River Island

Since joining River Island in Feb 22, I have been an integral part of the UX team, focusing on the digital side of the business. Initially, my role centered around enhancing the Post Purchase journey. Later, I transitioned to the Transact tribe, where my primary focus became the Purchase and Checkout journey.I contributed to significant projects such as the Guest Checkout Initiative, checkout re-platforming, and checkout optimisation, showcasing my expertise in driving impactful user experiences throughout the transaction portion of the customer’s journey. I have also worked on a range of projects outside of checkout, including a redesign of the Wishlist Feature and collaborating with the sustainability team on discovery and research for the River Island clothes recycling scheme.

Working in a UX team of 8, looking after the purchase and transaction journey. Directly collaborated with other parts of the business to prototype, design and deliver the UI and User Experience with a lean design process: research, design, test, and iterate.

UX Designer Feb 22 - May 23

Designing low to hi-fidelity wireframes and prototyping, regular UX analysis of the website, data analysis, identifying areas of improvement and pain points, usability and A/B testing, facilitating discovery and workshops, user research, designing and documenting review-ready components for the design system.

Figma, Protopie, UserZoom/UserTesting, ContentSquare, Dovetail, ZeroHeight, Miro, Trello, Jira

The Transact Tribe mission is to provide a frictionless, informative and simple experience to see customers through their purchase and beyond. To do this, I engaged with users at multiple stages of each initiative was a must - in order to keep them at the center of focus always. Throughout all of my projects, I have worked cross-functionally with Product, User Research, Data & Insight, Content Design, Design System and Engineering teams.

Increased user awareness of the Take Back Scheme.

Improved work flow of Fraud and Customer Service teams through redesigning an internal business tool.

Advocated for the need of Guest Checkout, worked on the end to end discovery research and design of the Guest Checkout journey.

Raised awareness of the importance of dark mode and accessibility within marketing and service emails.

For a comprehensive showcase of my River Island case studies, please contact me directly via email.