Continental Dispatch Academy Website Redesign
Mario Pleshkov
Overview
Continental Dispatch Academy is a premier training center for aspiring logistics dispatchers entering the US trucking market. As part of an ongoing design partnership, I executed a complete web redesign focused on modernizing their visual presence, clarifying their course curriculum, and driving student enrollments.
The Brief & Challenge
The legacy website lacked clear content hierarchy and struggled to convert visitors into paid students. The core challenge was balancing education with conversion: clearly explaining complex industry training to newcomers while building enough institutional trust to guide them seamlessly through the enrollment funnel.
The Approach
Leveraging the established CDA brand guidelines, I re-architected the entire end-to-end student journey in Figma. I designed structured hero modules, interactive course breakdowns, student spotlight testimonials, and clean FAQ accordions. Every layout was optimized for readability, fast decision-making, and mobile responsiveness.
What Was Delivered
High-converting Homepage & Hero section
Course Curriculum & Pricing page layouts
About Us & Student Success Stories pages
Blog layout, Contact page, & Checkout UI
Mobile-responsive Figma design system
Ongoing website UI updates and maintenance
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Posted Jul 17, 2026
Full website redesign for Continental Dispatch Academy. Structured user flows, clear course breakdowns, and high-converting UI layouts in Figma.
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