CRO focused landing pages (Wordpress, Unbounce, E-Commerce).

The project's objective was to generate leads for 1-on-1 tech demos through the Calendly app. The initial step involved collecting leads and then proceeding to select a suitable time on the form.

The landing page aimed to streamline content, eliminating additional distractions such as menu or footer items, directing the visitor toward a specific action, filling out the form. The campaign was launched on Meta/LinkedIn, achieving a conversion rate of 17.5%, which surpasses the average for financial industry campaigns.

For the remarketing campaign, we chose to include a free digital brochure comparing lending costs in their jurisdiction versus what this FinTech offers.