Elyt engaged us to partner with them in bringing their brand and product to life. We were to help shape their brand strategy: defining their mission, vision, and positioning. We were challenged to realize their brand story and personality through design, while simultaneously expressing the multifaceted and multi-featured nature of their platform. In terms of product design, we were tasked with rebuilding the platform and delivering UX and UI that would help transform the way student banking is done.

We created a website that expresses the immense utility and value of Elyt. Visitors are taken on a journey through each of Elyt's products and are shown, not simply told of, their benefits. Elyt's mission to help students build their financial future and enable them to gain trust in their financials while getting rewards. For the product, we delivered a UI and UX that is helping realize Elyt's ambition of dispensing with the complexity of standard accounting practices.