A vibrant, conversion-focused landing page that introduces Riter, an AI-powered team-writing tool, emphasizing clarity, collaborative writing, and cross-platform functionality.

The client needed a landing page that could instantly communicate Riter’s benefits to professional, enterprise clients and everyday users while providing a frictionless pathway to sign-ups and product demos.

The solution needed to address typical pain points like easy to use writing helper, onboarding anxiety, collaboration complexity, and enterprise data security concerns - by making it clear how Riter integrates with incumbent workflows (Browser, Word plugin) and supports both small teams and growing businesses. Solving this meant juxtaposing technical robustness (SaaS, secure cloud, SSO, and real-time collaboration) with a clean, approachable user experience that prevails in a competitive market where trust and perceived ease-of-use drive conversions.

I designed and built a custom landing page for Riter using MagicPath. The landing page was created with multiple iterations using prompt refinement techniques to deliver the final solution.

Hero section showcasing core brand message and instant trust via social proof (Avatars and "5K+ teams collaborate with Riter” messaging)

Clear call-to-action buttons for “Get Started” and “Watch Demo” facilitating user entry with minimal friction

Visual product screenshot to contextualize core features in real-world scenarios

Feature breakdown emphasizing collaboration, AI content improvement, real-time sync, security (SOC2/SaaS), and flexible plugin integration

Pricing segment with transparent, simple hierarchy for Pro & Lifetime plan options, while encouraging immediate trial ("Start Free") and addressing buyer hesitations

FAQ section to mitigate pre-purchase doubts, focusing on compatibility, data privacy, onboarding, and SaaS flexibility

Branded color palette, engaging typographic hierarchy, and modular card layouts for clarity and skimmability

Increased signups with a clear user flow from headline to call-to-action

Reduced bounce rates by answering key technical and business concerns in a concise manner

Delivered high-fidelity design assets that translated directly into a live, scalable product used by thousands of teams

Positive user feedback on trustworthiness, aesthetics, and ease of understanding

Figma for initial wireframe

Pinterest for inspiration

MagicPath (AI/no-code + logic flows)

Custom web design & styling

Prompt writing and mods

Early collaboration with client/ stakeholders ensures accurate feature messaging

Prioritizing user concerns (ease of use, security, onboarding) results in higher conversion and user engagement

Modular design system speeds up iterations and future content updates

Let's discuss how I can support your business objectives by selecting one of my services. I appreciate you reaching this far ⚡️ Thanks for your interest in my work.

Ankur Puri @ankurpuri