Jackal - Navan

📍 Market Square, Navan, Co. Meath 🤳 @jackal_navan

My role was to translate that feeling into content that felt immediate, lived-in, and worth stopping the scroll for.

Launching a new venue in a town with established pubs isn’t just about visibility — it’s about vibe recognition.

Jackal needed content that would:

Feel authentic from day one

Communicate atmosphere, not just menu items

Make people think “we should go there tonight”

All while staying consistent with the wider Animal Collective brand family (Bonobo, Kodiak, Caribou, Daphni), without losing Jackal’s own personality.

Create on-site, real-moment content that:

Highlighted Jackal’s interiors, beer garden, and details

Showed real people enjoying the space

Positioned the venue as Navan’s new alternative social spot

Worked natively across Instagram and TikTok

No staged shoots. No empty-room perfection. Just the place as it actually feels when it’s alive.

I documented Jackal during peak hours, focusing on moments that communicate energy and warmth:

Wood-fired ovens in action

Candlelit tables shared between friends

Cocktails being shaken, poured, and served with flair

Details — textures, colours, wall art — that define the space

The content blended candid photography with short-form video, allowing Jackal’s personality to come through naturally, without forcing trends or overproduction.

Interior and detail shots highlighting comfort, colour, and design

Beer garden visuals capturing light, space, and atmosphere

Product-focused imagery that still felt social and lived-in

Cocktail preparation and bartender moments

Live quiz nights and social energy

Pizza prep and kitchen action for sensory appeal

Edited and optimised for vertical and square formats

Warm, consistent colour grading aligned with Jackal’s branding

Content designed for immediate posting and long-term reuse

Content published on June 4, 2024, generated 3158+ interactions, helping establish Jackal as a recognisable and inviting venue shortly after opening.

More importantly, the visuals helped:

Set expectations for first-time visitors

Reinforce Jackal’s identity within the Animal Collective group

Turn in-venue atmosphere into a digital extension that drives foot traffic

This project shows how capturing the right moments can do more than promote a venue — it can make people feel like they’ve already been there.

The photography was designed specifically for social platforms — detail-driven, atmosphere-focused, and instantly readable in a feed.

The goal wasn’t just to show what Jackal offers, but how it feels:

Familiar, but distinctive

Social, without feeling staged

Consistent with the brand, yet unique to Navan

Each image reinforces the idea that this is part of a known restaurant family — with its own personality.

This project reflects my approach to hospitality content: observe first, capture honestly, and let the space speak for itself.

When content feels real, people don’t just engage — they show up.