I didn't stop at launch.
Thread's mobile performance was around 82 when I launched it.
I ran a post-launch audit, worked through the issues it surfaced, fixed the ones that actually mattered, and tested the site again.
96 Performance
94 Accessibility
100 Best Practices
92 SEO
The...
Thread is live on Contra.
I designed Thread as a Framer template for AI and SaaS products that need to communicate more than just what their interface looks like.
The concept behind the template is an AI context layer for product teams, but the real exercise was building a website...
Static mockups show what a product looks like. For Thread, I wanted the product visuals to go a step further and show how it behaves.
Rather than presenting the interface as a collection of screenshots, I used motion to rehearse key moments of the experience, showing how...
Design Gym
This week, I shifted my focus from layouts to product storytelling.
I spent time studying the landing pages of Notion, Granola, Metronome, and Anthropic, looking beyond the visuals to understand how they communicate their products.
One pattern kept appearing.
The hero...
