After studying product storytelling, I wanted to take what I learnt and apply it to an original SaaS product.
Thread is a fictional AI context layer for product teams. It connects the tools PMs already use and helps them find answers, understand decisions, and turn...
This week, I shifted my focus from layouts to product storytelling.
I spent time studying the landing pages of Notion, Granola, Metronome, and Anthropic, looking beyond the visuals to understand how they communicate their products.
I've been exploring the developer tools space with my latest Framer template, Keel.
Rather than jumping straight into design, I spent time understanding how deployment platforms work and who they're built for. That research shaped every design decision, from the messaging to the...
Today's Design Gym was all about layout.
Stripe's product section is a great example of how thoughtful hierarchy and spacing can make a feature-rich product feel easy to explore.
Applied those same layout principles to Logeestico without copying the product itself.
Always...