A brand I launched few months ago is still getting clicks through Google although I haven't done any SEO for it at all. No backlinks, metadata barely optimized, etc.
However it's in a niche with a lot of search volume and very low keyword difficulty, most pages that rank first are facebook pages so ranking for certain terms was quite eays.
Planning to redesign it completely soon start doing proper SEO and see what I can get out of it. Once I'm happy with everything I'll share live what it is.