Oussama Saoui
I help companies look serious, bold & unforgettable
Ready for work
Oussama is ready for their next project!
Golf de l'Océan — Luxury Brand Identity Rebranding
This conceptual rebranding reimagines the visual identity of Golf de l'Océan, one of Agadir's most iconic golf destinations. The objective was to create a timeless, premium brand that reflects the harmony between championship golf, the Atlantic Ocean, and Morocco's natural beauty.
For the full branding process, strategy, and visual identity system, explore the complete case study on Behance:
https://www.behance.net/gallery/253683821/Golf-de-lOcan-Luxury-Brand-Identity-Rebranding
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Soudo Rent Car — Brand Identity & Guidelines
Soudo Rent Car needed a brand identity built from the ground up — one that felt bold, modern, and rooted in Morocco. I designed a complete brand system centered around a custom logo where a single "S" carries three meanings: the letter itself, a winding road, and a car gearshift knob when flipped horizontally.
The full brand guidelines document spans 26 pages and covers every element a designer or team needs to apply the identity consistently — from logo construction rules and color specifications to typography hierarchy, photography direction, and real-world application mockups.
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Visual Identity Design — DIKRA
Built a full brand identity from scratch — logo, color system, mockups, and campaign visuals — for a private social app redefining how close communities connect.
Your product deserves a brand that sells before you say a word.
If your visuals aren’t converting attention into trust — that’s the gap.
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Some projects hit different…
Not because of the design itself, but because of the place and the memories behind it.
As someone who was born and raised in Agadir, HUSA has always been more than just a football club to me. It’s part of the city’s identity — the chants, the colors, the passion, the pride.
So redesigning the entire visual identity of HUSA was not just a creative project… it was a personal mission.
I wanted to create something that the people of Agadir could feel connected to — something that respects our history while pushing the club toward a modern future.
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