Oussama Saoui
I help companies look serious, bold & unforgettable
New to Contra
Oussama is ready for their next project!
Soudo Rent Car — Brand Identity & Guidelines
Soudo Rent Car needed a brand identity built from the ground up — one that felt bold, modern, and rooted in Morocco. I designed a complete brand system centered around a custom logo where a single "S" carries three meanings: the letter itself, a winding road, and a car gearshift knob when flipped horizontally.
The full brand guidelines document spans 26 pages and covers every element a designer or team needs to apply the identity consistently — from logo construction rules and color specifications to typography hierarchy, photography direction, and real-world application mockups.
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Visual Identity Design — DIKRA
Built a full brand identity from scratch — logo, color system, mockups, and campaign visuals — for a private social app redefining how close communities connect.
Your product deserves a brand that sells before you say a word.
If your visuals aren’t converting attention into trust — that’s the gap.
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Some projects hit different…
Not because of the design itself, but because of the place and the memories behind it.
As someone who was born and raised in Agadir, HUSA has always been more than just a football club to me. It’s part of the city’s identity — the chants, the colors, the passion, the pride.
So redesigning the entire visual identity of HUSA was not just a creative project… it was a personal mission.
I wanted to create something that the people of Agadir could feel connected to — something that respects our history while pushing the club toward a modern future.
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Most perfume brands struggle to stand out — crowded shelves, similar visuals, no clear story.
ASEELA had the same gap: strong products, but no identity that communicated luxury or authenticity.
My role was to close that gap by creating a premium, culturally rooted visual identity that reflects elegance and trust.
What I Delivered
Luxury logo system (Arabic & English)
Refined color palette
Clear protection zones & usage rules
Do’s & Don’ts for brand consistency
Packaging direction
Social media visual system
Result
A brand identity that feels premium, modern, and authentically Moroccan, helping ASEELA compete confidently in the perfume market.
Tools: Illustrator · Photoshop · InDesign
Open to new collaborations.
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