Modern Moroccan Brand Identity Design for Soudo Rent Car

Modern Moroccan Brand Identity Design for Soudo Rent CarModern Moroccan Brand Identity Design for Soudo Rent Car

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Oussama Saoui

• Jun 9

Soudo Rent Car — Brand Identity & Guidelines

Soudo Rent Car needed a brand identity built from the ground up — one that felt bold, modern, and rooted in Morocco. I designed a complete brand system centered around a custom logo where a single "S" carries three meanings: the letter itself, a winding road, and a car gearshift knob when flipped horizontally.

The full brand guidelines document spans 26 pages and covers every element a designer or team needs to apply the identity consistently — from logo construction rules and color specifications to typography hierarchy, photography direction, and real-world application mockups.

brandidentity logodesigner visualidentity Brand Design Logo Design Visual Design Adobe Illustrator Adobe Photoshop

Snehil

pro

• Jun 4

I got a brief for a skincare brand The brief? Create a brand that makes women in their 30s and 40s feel seen, valued, and empowered. Here's how I brought Skin Secrets to life: - I dug deep into the hopes and fears of women entering a new chapter of life. - We crafted a mission: Provide top-quality products that help women look AND feel their best. - Shaped a vision: To be known for empowering women to achieve their goals. - Designed a visual identity that exudes confidence, warmth, and timeless beauty. The result? A brand that doesn't just sell skincare. It sells confidence. It sells a second chance at feeling young, vibrant, and unstoppable. The client's reaction? "This isn't just a logo. It's a promise to every woman who's ever felt overlooked." ----------- Your business deserves more than just a pretty logo. It deserves an identity that speaks directly to your customers' deepest desires. That's what I bring to every project.

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