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Soudo Rent Car — Brand Identity & Guidelines
Soudo Rent Car needed a brand identity built from the ground up — one that felt bold, modern, and rooted in Morocco. I designed a complete brand system centered around a custom logo where a single "S" carries three meanings: the letter itself, a winding road, and a car gearshift knob when flipped horizontally.
The full brand guidelines document spans 26 pages and covers every element a designer or team needs to apply the identity consistently — from logo construction rules and color specifications to typography hierarchy, photography direction, and real-world application mockups.
brandidentitylogodesignervisualidentityBrand DesignLogo DesignVisual DesignAdobe IllustratorAdobe Photoshop
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The Rebranding Challenge - Season Investments
One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?
Two logo concepts for Formosa1 Exotic Car Rentals. Which one wins?
A: bold geometric F1 monogram, car tucked inside the mark. Strong and iconic.
B: car silhouette leads, red wordmark with a speed streak. Fast and clean.
Drop your vote 👇
17 voted
53%
15 voted
47%
32 votes
Closed
Both are great but I feel that was something special in the bottom one that's why I choose it❤️❤️
Sharing a project I'm really proud of: the 2025 broadcast design for the Northern Super League, Canada's new professional women's soccer league.
What made this one special is that the league had no visual history on TV. Every graphic viewers saw in that first season had to be created from zero, for a league that was introducing itself to the country.
The goal was a broadcast identity that feels as ambitious as the league itself: bold enough to stand out on screen, clear enough to follow at a glance, and flexible enough to carry six different clubs inside one consistent system.
The biggest lesson for me: when you design for a league that's just being born, you're not only packaging matches. You're helping define how people will remember its first season.
I'd love to hear from anyone working in sports or broadcast design: how do you approach building a visual system for a league that's launching from scratch?
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