Pillow Snacks: A Loud Visual Identity for Swedish CandyPillow Snacks: A Loud Visual Identity for Swedish Candy
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Most candy brands try to look sweet. We wanted Pillow Snacks to look loud.
Bold type, four bright colors and one line that sets the tone: Swedish candy, made loud. From the billboard to the landing page, it all speaks the same language.
Should a snack brand whisper or shout?
Sujon's avatar
Nice work
Saeed's avatar
Tremendous
Aly's avatar
Loud type on the Pillow Snacks billboard-to-landing flow is such a fun contrast with sweet candy cliches. Shout, 100% 🍬
Kraftbase's avatar
Glad you liked it! Feel free to follow us, we have more coming out soon 😊
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