Visual Identity Design — DIKRA Built a full brand identity from scratch — logo, color system,Visual Identity Design — DIKRA Built a full brand identity from scratch — logo, color system,
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Visual Identity Design — DIKRA
Built a full brand identity from scratch — logo, color system, mockups, and campaign visuals — for a private social app redefining how close communities connect.
Your product deserves a brand that sells before you say a word.
If your visuals aren’t converting attention into trust — that’s the gap.
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?