Ricardo Romero

a new product shouldn't be a new project. here it's one more frame. elewell's 60+ skus share one rig and one uv layout. each label is a frame in an after effects sequence, and the houdini material reads it. same light, same camera, no photo shoot 🙌 with a big catalog, do you...

i didn't animate these chips one by one.

this is the closing shot of the takis hexas campaign. one hexagon comp in a radial array, every copy offset by an expression, and one slider on a master null driving the whole ring. i keyframed that slider by hand so it lands on the beat 🙌

we built a little system that generates wardrobe on its own: shirts, jeans and boots, dozens of variations, already fitted to the band's rig.

in houdini every look sits behind a switch, so the same shot renders a completely different band in seconds.

here are three of them, same take.

I stopped making files and started making systems. One Houdini scene, one switch: floral, stone, dragon. Every product drops into the same room, the same camera, the same light. The only thing that changes is where the switch points. How do you handle variations, one scene or...