Ricardo Romero

a new product shouldn't be a new project. here it's one more frame. elewell's 60+ skus share one rig and one uv layout. each label is a frame in an after effects sequence, and the houdini material reads it. same light, same camera, no photo shoot 🙌 with a big catalog, do you...

i didn't animate these chips one by one.

this is the closing shot of the takis hexas campaign. one hexagon comp in a radial array, every copy offset by an expression, and one slider on a master null driving the whole ring. i keyframed that slider by hand so it lands on the beat 🙌

black is transparent inside a hologram box, so every shadow on a character just disappears

built a 3d band for a three-sided display around that: one houdini set where the mixamo take, props and lights swap without rebuilding. rock first, then country, same rig

cinematic cut or...

we built a little system that generates wardrobe on its own: shirts, jeans and boots, dozens of variations, already fitted to the band's rig.

in houdini every look sits behind a switch, so the same shot renders a completely different band in seconds.

here are three of them, same take.