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we built a little system that generates wardrobe on its own: shirts, jeans and boots, dozens of variations, already fitted to the band's rig.
in houdini every look sits behind a switch, so the same shot renders a completely different band in seconds.
here are three of them, same take.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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STYLE HAS NO IDENTITY.
An experimental fashion campaign built around the idea of challenging conventional perceptions of style and identity.
We combined monochromatic aesthetics, surreal art direction, striking composition, and editorial-inspired visuals to create a distinctive fashion statement.
The concept uses unexpected visual elements to provoke curiosity and turn a simple fashion visual into something memorable.
Expanding the Color Identity: Wellness Activewear & AI Art Direction
Testing how a single concept can evolve into different brand moods. After the initial sage palette, I explored two new color capsules - Muted Lavender & Cream and Nude & Night Black.
• Generated lifestyle concepts via Krea AI to capture the right wellness atmosphere.
• Extracted and structured the color swatches in Figma to test contrast ratios and UI flexibility.
Which color story fits a wellness app best?
#AI, #UIUX, #Figma #ArtDirection
The textural work on this is insane! That crushed sand background against the metallic can reflections creates such a rich, tactile contrast. Lighting looks so natural in Blender—stellar product visualization, Zander!