Omar Elsayed
I help growing brands turn into memorable identities.
Typography is where logic meets art. This project is a collection of Arabic type explorations, where I pushed the boundaries of letterforms to create distinct visual identities. Each experiment oscillates between geometric structure and fluid expression, aiming to redefine how we perceive Arabic scripts.
First Point — Brand Identity Design
Velopoint is a performance–driven brand built for athletes who value clarity, precision, and forward momentum. This identity system blends a bold geometric mark with a clean, modern logotype to express strength, elevation, and continuous progress. The visual language focuses on...
NISHE Atelier is a Cairo-based streetwear brand that blends calm confidence with modern minimalism. The visual identity takes inspiration from Cairo’s architectural curves and doors, reflecting a subtle sense of culture and individuality. The logo is purely typographic — clean,...
NUBO A food-saving mobile application focused on reducing waste without compromising quality. The concept is built around offering the same food quality at a lower price, supporting sustainability and responsible consumption. The icon merges a seed form with recycling arrows and...
