Velopoint is a performance–driven brand built for athletes who value clarity, precision, and forw...

Velopoint is a performance–driven brand built for athletes who value clarity, precision, and forw...Velopoint is a performance–driven brand built for athletes who value clarity, precision, and forw...

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Omar Elsayed

• 12h

Velopoint is a performance–driven brand built for athletes who value clarity, precision, and forward momentum. This identity system blends a bold geometric mark with a clean, modern logotype to express strength, elevation, and continuous progress. The visual language focuses on dynamic lines, balanced structure, and a confident color palette designed for high-impact communication across digital and physical touchpoints. The project showcases the full brand system, including logo construction, symbol breakdown, typography selection, and a versatile color palette built for both performance and lifestyle applications. Realistic mockups demonstrate how the identity adapts across packaging, apparel, signage, and social media. This case study highlights a clear, functional approach to brand design—delivering an identity that feels fast, modern, and built for movement

Brand Design Graphic Design Logo Design Adobe Photoshop Adobe Illustrator

Antonio Calvino

• May 8

I was on a call with the owner of a major architecture firm in New York. The founder spent the first 20 minutes talking about their philosophy and abstract concepts. He was looking for a way to capture the soul of a space in their projects. They had a problem with the agencies they worked with. They'd spent large budgets only to receive logo proposals with stylized ancient temples, roofs, or building parts. They hated this literal approach. Architects and technical professionals often communicate conceptually. When this happens, it's better to bring the conversation back down to earth. So I shared my screen and showed him the identity I designed a few years ago for Emme. Emme is an Italian 3D architectural rendering studio I created the visual identity for. I showed him the action built into the typography. The letters are made of pixels simulating a render's calculation process. It's an approach that conveys deep abstraction without relying on trivial symbols. The founder suddenly stopped and said: "You managed to show what they do in a single word." That was exactly what they were looking for. Seeing that logotype was enough for him to understand I could turn an abstract idea into specific typography. The company's action and soul made visually tangible. Trust clicks the second a client realizes you can translate their philosophy into a visual system that works.

Brand Design Logo Design branding

Abox Agency

pro

• May 8

This looks clean and well thought out. How long did it take you to bring everything together?

Webshocker Matjaz Valentar

pro

• May 8

Created these category visuals for Alpina Sports.

Web Design UX Design Adobe Photoshop sportsdesign

Akin Gundogan

• May 8

Liked the crispy look on the buttons also with a nice subtle gradient!

Raphael Ziegler

• May 8

Brand Identity and Visual Communication for a cultural space in São Paulo, Brazil, focused in connecting street artists, brands and people. Sponsored by Hypebeast, Guadalupe and SneakersBR. I animated the static logo and created some visuals to be used in events or as background visuals for the store.