Omar Elsayed
I help growing brands turn into memorable identities.
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Typography is where logic meets art. This project is a collection of Arabic type explorations, where I pushed the boundaries of letterforms to create distinct visual identities. Each experiment oscillates between geometric structure and fluid expression, aiming to redefine how we perceive Arabic scripts.
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First Point — Brand Identity Design
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Velopoint is a performance–driven brand built for athletes who value clarity, precision, and forward momentum. This identity system blends a bold geometric mark with a clean, modern logotype to express strength, elevation, and continuous progress. The visual language focuses on dynamic lines, balanced structure, and a confident color palette designed for high-impact communication across digital and physical touchpoints. The project showcases the full brand system, including logo construction, symbol breakdown, typography selection, and a versatile color palette built for both performance and lifestyle applications. Realistic mockups demonstrate how the identity adapts across packaging, apparel, signage, and social media. This case study highlights a clear, functional approach to brand design—delivering an identity that feels fast, modern, and built for movement
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NISHE Atelier is a Cairo-based streetwear brand that blends calm confidence with modern minimalism. The visual identity takes inspiration from Cairo’s architectural curves and doors, reflecting a subtle sense of culture and individuality. The logo is purely typographic — clean, bold, and timeless — representing a refined yet street-smart attitude. Through muted colors and simple forms, NISHE aims to express “wear your calm” — fashion that feels grounded, authentic, and effortlessly stylish.
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