Typography is where logic meets art. This project is a collection of Arabic type explorations, where I pushed the boundaries of letterforms to create distinct visual identities. Each experiment oscillates between geometric structure and fluid expression, aiming to redefine how we perceive Arabic scripts.
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
Dockside Market brings together vintage character and contemporary design, creating a visual identity that feels distinctive, warm, and full of personality.
From the iconic circular logo and editorial typography to the color palette, vintage-inspired illustrations, patterns, and packaging, every element works together to build a cohesive brand world.
This Bento brings the identity system together, showcasing how the brand translates across visual assets and real-world applications.