Oluwaseun Aderemi B's Work | ContraWork by Oluwaseun Aderemi B
Oluwaseun Aderemi B

Oluwaseun Aderemi B

Digital Growth Architect | 14x ROAS Framework

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Followed by Marc B, Md Wahidul Islam M, and Alex Z

Lagos, Nigeria

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Lagos, Nigeria

Cover image for How We Reduced Meta Ad
How We Reduced Meta Ad Costs While Improving Results Every business wants more leads and sales—but not at the expense of rising advertising costs. One of our recent clients, Vitality Vibes, approached us to improve the performance of their Meta advertising campaigns. The objective was straightforward: generate better results while lowering customer acquisition costs. After optimizing campaign structure, audience targeting, creative strategy, and performance tracking, we were able to improve campaign efficiency and reduce advertising costs while maintaining stronger overall performance. Here's what the client had to say: "Looking for a professional to help you run profitable Meta Ads, Oluwaseun is one of the best. He made our Meta Ads cheaper with better results. Thank you." — Vitality Vibes ⭐⭐⭐⭐⭐ Results like these aren't achieved by simply increasing ad spend. They're the outcome of data-driven optimization, continuous testing, and a strategy focused on profitability rather than vanity metrics. What I Help Businesses Achieve • Lower cost per acquisition (CPA) • Higher return on ad spend (ROAS) • Better campaign structure • Smarter audience targeting • Increased conversions • Scalable Meta Ads growth Whether you're an e-commerce brand, retail business, hospitality company, or service provider, my goal is simple: help you turn advertising spend into measurable business growth. If you're looking for a Meta Ads specialist who combines performance marketing with SEO and digital growth strategy, I'd be happy to discuss your project. Let's build campaigns that scale profitably. #MetaAds #FacebookAds #InstagramAds #PerformanceMarketing #DigitalMarketing #LeadGeneration #BusinessGrowth #MediaBuying #MarketingStrategy #Contra
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Cover image for Most businesses in Nigeria are
Most businesses in Nigeria are doing digital marketing backwards. They boost posts before they have a Google presence. They run ads before they have reviews. They chase followers before they have search visibility. Here's the order that actually works: Step 1 — Build your search foundation. Google Business Profile. Optimized. Active. Review-generating. Step 2 — Build your content infrastructure. YouTube. Pinterest. Platforms that compound over time. Step 3 — Pour fuel on the fire. Now run your ads. Now boost your posts. Because now you have something to send people to. I proved this with a retail fashion brand in Ibadan. April to June. 90 days. ₦483k ad spend. ₦2.51M revenue. The ads didn't win alone. The ecosystem did. 42,249 impressions. 1,170 engagements. 26,854 audience reach — all engineered, not boosted. Stop building on sand. If your business needs the foundation before the fire, I build that.
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Cover image for Digital Growth & Search Infrastructure Architecture
Digital Growth & Search Infrastructure Architecture
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Cover image for [Project] ₦25.6M Revenue Scaling: The
[Project] ₦25.6M Revenue Scaling: The "Search Trap" Strategy The Result: Generated ₦25,069,870 in Gross Revenue (Q1 2026) with a 19.8x ROAS. The Strategy: Architected a multi-channel "Search Trap" to dominate the beauty wholesale market during a 75% inventory deficit. SEO: Secured #1 Google Ranking for high-intent regional keywords. Ads: Optimized Meta Funnels to drop CPC from ₦430 to ₦91. Video: Generated 8,300+ organic views on YouTube via search-led content. Scale: Leveraged a 2,000-person CRM to build high-fidelity 1% Lookalike Audiences. Full Technical Breakdown & Data Proof: https://checkered-swamp-e12.notion.site/CASE-STUDY-Scaling-E-commerce-Revenue-to-25-6M-via-Search-SEO-Meta-Precision-e931c4ea91e94c4d9dfdf5911bed67ae
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