A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.
The original hero had a compelling product, but the copy competed with the imagery, the...
I redesigned Coraline Skincare’s mobile hero with stronger contrast, clearer messaging, visible product benefits and a focused CTA, while keeping the background video active.
Better storytelling. Less distraction. Clearer action.