Shopify Homepage Hero Redesign for Clearer Mobile ShoppingShopify Homepage Hero Redesign for Clearer Mobile Shopping
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A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.
The original hero had a compelling product, but the copy competed with the imagery, the product lacked visual prominence, and the next action wasn’t immediately clear.
For the redesign, I focused on:
• A sharper product-in-use lifestyle visual • A clear, benefit-led headline • Scannable product differentiators • Improved spacing and visual hierarchy • Social proof positioned near the CTA • A prominent, action-focused shopping button • Keeping the product and CTA visible above the fold
The result is a cleaner and more premium hero section that helps visitors quickly understand what the product is, why it is different, and where to go next.
I design and build conversion-focused Shopify landing pages, product pages and homepage sections for DTC brands.
Need help improving your store’s customer journey? Let’s work together.
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