Odunayo Adebanji
I design a high-converting landing page that helps DTC brand
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A listicle shouldn't just give shoppers more reasons to buy.
It should answer the reasons they might not.
That distinction changes how a page should be structured.
For this Jinx concept, each reason tackles a different hesitation: ingredient quality, digestion, lifestyle fit, and...
The price isn't always what makes someone hesitate.
Sometimes it's not knowing what they're getting into.
Hair care is especially vulnerable to that hesitation.
A shopper wants to know what the product does, whether it fits their problem, and what commitment makes sense before...
A pretty homepage can still make paid traffic work too hard.
The real question is: can a first-time visitor understand the product before they start scrolling?
For this GemPages build, I structured the page around that decision.
The hero immediately communicates the outcome, backs...
People don't always abandon a PDP because the product is too expensive.
Sometimes they just don't understand which option makes sense.
That was one of the things I focused on with this PDP.
Instead of making the customer calculate the value themselves, the page makes the choices...
Your Add to Cart button isn't the hardest part to optimise. Getting the customer ready to click it is.
A shopper landing on a PDP is quietly asking the following:
Is this for me?
Will it actually help?
Which option should I buy?
What happens if I don't like it?
That’s why I...
