Odunayo Adebanji
I design a high-converting landing page that helps DTC brand
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A PDP shouldn’t make shoppers think harder. It should make the “yes” feel obvious.
For this skincare PDP, I designed around a different idea:
Treat the PDP like your best salesperson.
Before asking for the sale, it should answer:
Why this?
Will it work for me?
Which option should...
Your PDP doesn’t need more persuasion. It needs fewer reasons to hesitate.
I’d rethink this skincare PDP around one thing: decision architecture.
Three things stand out:
1. Too many choices at once.
Pack size → quantity → subscription → one-time purchase. Each option adds...
More information can actually mean fewer sales.
A PDP can answer every question and still make the customer less likely to buy.
That’s why I focus this design around decision reduction, not information overload.
I used:
• A clear hero message
• Product-in-use imagery
• Strategic...
Your customer shouldn't have to imagine what owning the product feels like.
Your PDP should do some of that work for them.
That was the thinking behind this Shopify PDP.
I used a lifestyle-first hero to put the product into context.
Then I added close-up product shots to...
