The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A PDP shouldn’t make shoppers think harder. It should make the “yes” feel obvious.
For this skincare PDP, I designed around a different idea:
Treat the PDP like your best salesperson.
Before asking for the sale, it should answer:
Why this?
Will it work for me?
Which option should I buy?
What happens if I change my mind?
So I built the experience around:
→ Outcome-led messaging
→ Visual proof + social proof
→ Clear product benefits
→ Guided pack selection
→ Strong “Most Popular” choice
→ Shipping + guarantee reassurance
→ Mobile-first purchase flow
The bigger idea:
A high-converting PDP isn't a brochure. It's a conversation.
Every section should answer the shopper's next question before doubt becomes a bounce.
That’s the thinking behind this Figma concept.
If you run a Shopify/DTC brand, send me your PDP. I’ll tell you what question your page is currently leaving unanswered.
#Shopify #Ecommerce #CRO #DTC #ShopifyDesign #PDP #Figma #Skincare
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
86 voted
75%
29 voted
25%
115 votes
Closed
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
When designing WAct, the main challenge was to make complex analytics feel calm, approachable, and actionable.
Marketing tech platforms often suffer from visual noise: endless charts, aggressive contrast, and buried data.
For WAct, I took an editorial SaaS approach:
Visual Hierarchy: Kept the primary metric cards (CPL, Lead Quality Score) instantly readable at a glance.
Warm Aesthetic: Used a soft, olive-green gradient backdrop paired with editorial typography to make the brand stand out from generic blue dashboard templates.
Dashboard Logic: Structured the flow so users can track multi-channel ad conversions straight into WhatsApp chats without getting overwhelmed.
Building a complex B2B platform or analytics tool? Let’s connect and create a seamless UI/UX for your product.
🔗 Explore the full case study on Behance:
Check out WAct on Behance
this is nice
Testing the last thing they see before they buy. Vote below 👇
.
.
Curious which one wins? Follow along for more tests like this: x.com/rightnextstep
11 voted
55%
9 voted
45%
20 votes
Closed
ok which one won lol