Nida Donmez

Demographics ≠ understanding people.

We all know how important it is to define our target audience. But I think there’s a difference between knowing your audience and actually understanding them.

⭐️ Age, location, job and interests can tell us a lot. But there’s so much more to...

Every time I see someone ask, "What should we post this week?" I think we're asking the wrong question.

Before I write a single content idea, I spend time understanding the brand first.

❓What makes it different? Who are we talking to? What's the real problem we're solving? And...

June 1st landing on a Monday feels like a little sign to get my life together 💆🏼‍♀️

Today’s agenda: replying to messages, content planning, portfolio updates, posting more on Contra, and trying not to overthink every tiny visual decision 🫠

What’s keeping you busy today?

I’ve been reading for yearsss so getting into BookTok just felt right 📚

I started posting here and there (while being insanely busy 😭) but honestly it’s been so fun making edits, talking about books, and finding people who get the obsession! 🙃

And somehow the cutest thing...