Lately, I’ve been making more room in my reading list for books about marketing, content and storytelling.
I’ve just started Everybody Writes by Ann Handley and I’m curious to see what I can take from it and apply to the way I approach content.
What books have genuinely shaped the way you think about content or marketing? 📚
PART III: What exactly is a consumer insight?
Yesterday, I talked about the difference between knowing your audience and actually understanding them.
A consumer insight is not just “people want X.”
It’s the problem, tension or emotion behind why they want it.
The kind of thing...
Demographics ≠ understanding people.
We all know how important it is to define our target audience. But I think there’s a difference between knowing your audience and actually understanding them.
⭐️ Age, location, job and interests can tell us a lot. But there’s so much more to...
Every time I see someone ask, "What should we post this week?" I think we're asking the wrong question.
Before I write a single content idea, I spend time understanding the brand first.
❓What makes it different? Who are we talking to? What's the real problem we're solving? And...
🔴 Your content calendar is empty.
🔵 Your DMs are overwhelming.
🟡 You don't have time for this.
That's where I come in! ✨
Send me a message or check my Contra profile. Open to new clients this June, let's work. 👩🏼💻
