The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Demographics ≠ understanding people.
We all know how important it is to define our target audience. But I think there’s a difference between knowing your audience and actually understanding them.
⭐️ Age, location, job and interests can tell us a lot. But there’s so much more to look at beyond demographics.
✨ Their mindset, motivations, frustrations, behaviors, habits, and even the little things they’re interested in.
I think this is where audience research gets really interesting. The more we understand what’s behind the demographics, the more intentional we can be with the content we create. 🙃
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Exploring two color palette directions for a women’s health app. Which one feels right to you? 👀
32 voted
56%
25 voted
44%
57 votes
Closed
Both are amazing! The purple definitely has better contrast, but I’d still go with the berry one, purely a personal preference
A headline can attract clicks and still disappoint the reader. And that’s where the line between SEO and clickbait starts to matter.
I think writing a compelling SEO title is one of those things that looks simple until you actually have to do it well.
Your title needs to grab attention, include relevant keywords, match the reader’s search intent, and accurately represent what the article delivers. That’s a lot to accomplish in just a few words.
Clickbait often takes the opposite approach: it creates curiosity through exaggerated claims, misleading promises, or information gaps the content doesn't genuinely fulfill.
And here's my take: getting the click isn't the same as earning the reader's trust.
A good SEO headline doesn't need to be boring or overly literal. You can use curiosity, specificity, and compelling language without misleading your audience.
For example, “5 SEO Mistakes That Could Be Hurting Your Website” is engaging because it tells readers what they'll learn. But “This One SEO Secret Will Make You Rank #1 Overnight” promises something the article probably can't deliver.
The difference isn't just wording. It's whether the content lives up to the expectation the headline creates.
In SEO content writing, a title should attract the right click, not just more clicks.
Because a headline isn't successful simply because someone clicked on it. It's successful when the reader finds exactly what they came for, or something genuinely useful they didn't expect.
Would you rather click on a headline that sparks curiosity or one that tells you exactly what you're going to learn?
Totally agree, the best headline earns the click and the trust, and I’d pick specificity over vague curiosity every time.
Words that make people feel something.
Good writing doesn't always need to persuade someone to buy something. Sometimes, it needs to make someone pause, recognise an emotion and feel understood.
I enjoy creating thoughtful, engaging content that connects with readers through relatable experiences, observations and storytelling.
My recent piece explores the idea of belonging, friendship and what it really means to feel accepted in a new city.
I believe the best writing gives people something to remember long after they've finished reading.
Available for brand storytelling, editorial copy and content projects.
adeeteii.substack.com
There Is Something About That Acceptance We Don’t Talk About Enough
Moving to a new city teaches you to learn its routes, understand its rhythms and find your favourite corners. You begin to believe that once the streets feel familiar, you will finally feel settled.