Nazar Koliano

The call we made early on this one was bold but simple: black, icy green, nothing else. Falconi is a Latin American consultancy entering the US, most their competitors look identical - navy and grey. A near-black site with one sharp green running through still looks serious...

Nobody churns because a dashboard is ugly, they churn because they can't tell whether anything is happening. Optery was quietly pulling users' data off hundreds of broker sites and almost none of that work was visible to the person paying for it, so the biggest win in this...

Certified translation is a business where a wrong document costs someone a court date or a visa appointment. The site had to feel fast and official at the same time, which is a harder mix than it sounds.

Would you trust a legal service more because of how its website looks, or is...

Worked on a therapy platform that was losing people fast, and the fix sat in the boring parts around the sessions: booking, messages, knowing what comes next. Churn dropped 24%.

What's the least glamorous thing you've fixed that moved a real number?

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