Enterprise Consulting Website Redesign | +39% CR

Challenge: Falconi, Latin America's top business consultancy, was expanding to the US market and needed a website redesign that would build trust with American enterprise buyers while maintaining their established brand authority.

Solution: Made specific design decisions for the American audience: restructured case studies to lead with ROI metrics (US buyers scan for numbers first), added client logos above the fold, and simplified service navigation from 12 categories to 5 clear pillars. Responsive design with conversion-focused layouts, strong above-the-fold messaging, and clear CTAs. Pixel-perfect across all breakpoints.

Results: Conversion rate increased 39% after the redesign. Enterprise buyers started engaging deeper with case studies and reaching out warmer.