AI Discoverability Audit + Optimization Kansas City logistics company
GEO Readiness: 52 → 72 in 8 days.
Restructured their site so AI platforms can actually read and cite them — entity definitions, FAQ content, platform-specific discovery files for ChatGPT, Perplexity, and Claude.
Boyd Total Delivery Systems is a Kansas City-based family-owned freight and trucking company (operating since 1990). Full Lefty Media Co project: I designed and built the site (WordPress + Elementor Pro),
directed photography, and developed the brand voice and positioning...
AI doesn't work like Google. It needs platform-specific files, structured signals, entity definitions, schema markup built differently for ChatGPT, Claude, Perplexity, Copilot, and Bing. I spent months reverse engineering exactly how...
AI doesn't show a list of results. It picks one answer and says it with confidence.
The businesses it picks aren't the most popular. They're the most readable. The most structured. The ones that gave AI exactly what it needed to trust them.
Got to present Lefty Media Co at the Kansas City AI Club Open Mic Night last night. 11 presenters, full house, real use cases, not pitch decks and buzzwords.
Talked about why most websites are invisible to AI and how we're building sites that AI platforms can actually find, read,...