Lefty Media

I think about my people more than I think about my business. You're not supposed to say that out loud. I don't care, it's true.

Everybody keeps asking me if AI is going to take their job. I understand the fear. That's the story everyone got handed. Cut the team, the spreadsheet...

New on the Lefty Substack tomorrow: the two layers of AI discoverability, and why most businesses only know about one.

GEO is whether AI knows who you are. The structural foundation. Pick Rate is whether AI recommends you for the competitive query. The hard part.

Real KC case in...

I started a Substack three weeks ago. Almost didn't. Sat on the idea for months. Kept telling myself who am I to write about AI when the field changes every week and nobody actually has it figured out. I finally started because nobody else seemed to be writing about it the way...

I was in college in the late 90s when the internet hit. I'd hand-coded binary to pass the entry-level computer science courses. Learned Visual Basic when it was the thing. Got Cisco certified. Passed CCNA. Network security stack. I had certifications nobody my age had.   And I...