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New Lefty Notes.
We asked ChatGPT, Claude, Perplexity and Google's AI about twelve Kansas City businesses. Six had no website: a barber, a nail salon, an auto mechanic, a taqueria, a tailor and a shoe repair place, each with at least 50 Google reviews and 4.5 stars or better. The other six were in the same trades and had one.
120 answers, with our predictions locked in before the first question.
The AIs knew almost all of them. With no website to read, they read Google listings, Yelp, Birdeye, MapQuest and the Chamber of Commerce.
Getting picked was different. Asked for the best in each trade, the twelve got named eight times in twenty four answers. The businesses with websites got picked three times as often, six to two.
The order it happened in: AI has to find a page about you. Then your name has to be on the pages it reads when somebody asks who to hire. Then your reviews do the talking.
Knowing you is GEO. Picking you is Pick Rate. Those are the two things we measure for every client.
https://leftymediaco.substack.com/p/ai-knows-you-does-it-pick-you
"Knowing you is GEO, picking you is Pick Rate" is a sharp split. Sites getting picked 6 times versus 2 is a big gap. Was it the website itself that made the difference, or what was written on it?
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Myth: once the site is live, the project is done.
Fact: launch is the first day the site meets real visitors. It needs care after that: updates, fixes, content and tracking.
What a monthly check covers on the sites I look after:
• Updates on staging first: core, theme, plugins or apps
• Every form tested end to end. Does the email actually arrive?
• Search Console: new errors, new 404s, pages dropped from the index
• Speed on the top pages, on mobile, not just desktop
Most problems I find in audits weren't there at launch. A plugin update broke a form, a page was renamed without a redirect, a new script slowed the homepage.
None of them are dramatic. They just pile up when nobody looks.
Who checks your site after launch, and how often?
One real site, one real tip, every day. Follow for more videos.
Follow for more videos: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
Launch day is when the real data starts, and most owners stop looking right then. What's the first thing you check in the first week after a site goes live?
Checked 11 furniture, tile and lighting sites in Dubai and Australia last week. The same technical gaps everywhere:
theme demo text still in titles and descriptions
hundreds of products sharing one title
no product data (schema) for Google
contact links that go nowhere
None of this needs a redesign. It's a few days of careful work on templates and product data, and it's what decides whether Google Shopping and AI assistants can show your products at all.
Theme demo text still in titles on stores that sell premium furniture is wild. Which gap costs the most traffic: duplicate titles or missing product schema?
Paste into the box:
3 on-page details agencies often miss when publishing blog posts:
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2 - Meta descriptions auto-generated instead of written
3 - No internal links to related posts
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