Fixing Product Data and Technical SEO Gaps in Retail SitesFixing Product Data and Technical SEO Gaps in Retail Sites
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Checked 11 furniture, tile and lighting sites in Dubai and Australia last week. The same technical gaps everywhere:
theme demo text still in titles and descriptions
hundreds of products sharing one title
no product data (schema) for Google
contact links that go nowhere
None of this needs a redesign. It's a few days of careful work on templates and product data, and it's what decides whether Google Shopping and AI assistants can show your products at all.
Ivan's avatar
Theme demo text still in titles on stores that sell premium furniture is wild. Which gap costs the most traffic: duplicate titles or missing product schema?
ilia's avatar
Duplicate titles, usually. When 264 products share one title, Google picks one page and folds the rest into it, so most of the catalogue never gets a chance to rank at all. Missing product schema hurts how you show up (no price or stock in results, weaker Shopping and AI...
Ivan's avatar
"Titles first, schema second" is a clear way to order it, since schema only helps pages that get indexed. 264 products on one title is a lot of lost pages. Thanks for the breakdown.
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